Reply Time- The new KPI for Trust The new KPI for trust has been on my mind lately, especially as I keep hearing the same line everywhere: “I’ve been really busy.” And it struck me—busy is universal. We’re all juggling too many things. But I’ve also noticed something else: when something truly matters, we somehow find the time. A parent drops everything to answer a call from their child. Similarly, a manager replies mid-meeting to their boss. Meanwhile, a friend, exhausted after a long day, still finds two minutes to send you a “thinking of you” message. That’s when I started to ponder: reply time—the new KPI for trust—is more…